Sanuk is a life principle among Thais. It means to have fun and to take life how it comes. However, the concept of Sanuk is not limited to meaningless pastimes, as the word fun suggests, but is rather seen as an intrinsically valuable activity. Thanks to this principle, Thais are able to forget the dull daily routine, appreciate the little things and make the most of every opportunity to celebrate. Eating with friends and family is part of the Sanuk culture. Even in the work environment, people try to have fun and make jokes. Sanuk is not dependent on specific dates or places, but is rather appropriate everywhere.


Cultural Diversity and Sustainable Development for Peace